Kate Vasylenko

Kate Vasylenko serves as an Advisor at SmartphoneKey, bringing over two decades of expertise in digital marketing and strategic growth. As the CEO and Founder of 42DM, a full-service B2B marketing agency, Kate has been instrumental in driving the global success of renowned brands like Payoneer, Microsoft, Visa, Samsung, and Coca-Cola. Her agency specializes in empowering tech companies with innovative go-to-market strategies, advanced MarTech & AI solutions, and scalable growth tactics.

In 2015, Kate founded 42DM to provide tech companies with tailored marketing strategies and a highly skilled team capable of navigating the challenges of the US and international markets. Throughout her career, she has supported over 100 B2B tech companies in North America and Europe, leveraging her expertise in demand generation, ABM, inbound marketing, and marketing operations. Her approach combines traditional consulting with cutting-edge marketing techniques to help businesses achieve significant milestones, including unicorn status, successful exits, and IPOs.

Recognized as a thought leader in the tech marketing space, Kate frequently speaks at major IT conferences and mentors startups, guiding them toward finding product-market fit and scaling globally. Her insights have been featured in Forbes and other leading publications, reflecting her commitment to fostering growth and innovation within the tech industry.